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Their World Now

Revisiting The Hacker Manifesto, thirty-nine years later.

internet platforms culture

I stumbled on an old ezine the other day.

Cult of the Dead Cow, issue #12. 1987.

Inside was something called The Conscience of a Hacker. Written by The Mentor. You might know it as The Hacker Manifesto.

There’s a passage that stuck:

“This is our world now… the world of the electron and the switch, the beauty of the baud. We make use of a service already existing without paying for what could be dirt-cheap if it wasn’t run by profiteering gluttons, and you call us criminals. We explore… and you call us criminals. We seek after knowledge… and you call us criminals. We exist without skin color, without nationality, without religious bias… and you call us criminals. You build atomic bombs, you wage wars, you murder, cheat, and lie to us and try to make us believe it’s for our own good, yet we’re the criminals.”

That was 1987.

This is now.

The hackers won. Sort of.

But not like anyone imagined.

“Our world” became “their world.”

And “they” became everyone.


Here’s what I think it sounds like today (with help from AI, funny isn’t it? ):


This is their world now.

A world of feeds. Loops. Auto-play.

A world where attention is strip-mined in real time.

They wake up and reach for glass rectangles. Thumbs already moving. Brains already negotiating dopamine.

TikTok. Reels. Memes. Shorts.

Fifteen seconds at a time, reality gets sliced thinner.

They don’t browse anymore. They’re delivered to.

They don’t search. They’re served.

They don’t discover. They’re predicted.

Everything arrives pre-chewed by recommendation engines trained on addiction curves.

This is their world now — not owned by them, optimized against them.

They live inside infinite scrolls built by companies that already won. Platforms that harvest behavior, sell attention, and call it connection. Systems designed by people who understand psychology better than ethics.

And somehow, they’re blamed.

They’re told they lack discipline. They’re told they’re lazy. They’re told they should “just log off.”

As if this wasn’t engineered.

Engineered for compulsion. Engineered for outrage. Engineered for brain rot.

They don’t read long anymore. They skim.

They don’t think deep anymore. They react.

They don’t build identities. They perform them.

Every thought becomes content. Every emotion becomes engagement. Every moment becomes monetizable.

They use platforms that already exist, built on surveillance and behavioral prediction, owned by profiteering gluttons who convert curiosity into quarterly revenue.

And then they wonder why everyone feels hollow.

Kids learn from algorithms before they learn from people. Creators burn out chasing relevance. Adults carry silent anxiety from never-ending comparison loops.

Everyone is overstimulated. Under-nourished intellectually. Emotionally fragmented.

They exist as metrics now.

Retention curves. Session length. Click-through rate.

Not humans — dashboards.

Meanwhile:

Corporations manufacture distraction. Governments shape narratives. Platforms optimize for addiction. Influencers sell lifestyles they don’t live. News becomes entertainment. Entertainment becomes noise.

You build systems that monetize attention collapse.

You weaponize outrage.

You turn identity into product and anxiety into revenue.

You call it innovation.

Then you point at them and say:

Look how broken they are.

They didn’t ask for infinite feeds. They didn’t ask for notification psychology. They didn’t ask for their nervous systems to be turned into profit centers.

They just wanted connection. They just wanted meaning. They just wanted to create.

Now they’re trapped in consumption loops.

Dopamine-fried. Context-collapsed. Always scrolling. Never arriving.

They don’t know what silence feels like anymore.

They don’t know what depth feels like.

This isn’t freedom.

It’s captivity with better UX.

And the cruelest part?

They still carry curiosity. They still carry creativity. They still carry the human need to understand.

But it’s buried.

Under ads. Under trends. Under noise.

This is their world now.

A content mill.

A brain farm.

A beautiful machine that eats attention and calls it progress.


The Mentor was looking for something in 1987.

So are we.

The difference is he had to break in.

We have to break out.